Britvic Soft Drinks has unveiled a sugar-free variant of its popular Tango Orange brand.
Tango Orange Sugar Free, which is available now, was created to address current consumer trends for lower sugar alternatives, according to the company.
Kevin McNair, GB marketing director for Britvic, said: “Carbonates remains the number one soft drink sector and is currently being driven by increasing consumer demand for lower sugar options, reflected by the 6.2% value growth of Sugar Free Fruit Carbonates in the last year (Nielsen).”
“We envisage that Tango Orange Sugar Free will bring category growth by driving penetration amongst different shopper groups, attracting new shoppers to the category.”
The newcomer will be available in 2 litre PET bottle (rrp £1.99), 6 x 330ml can multipacks (rrp £3.19), 600ml PET and PMP format (rrp £0.99) and single cans (rrp £0.59.).
Britvic recommends that retailers create a ‘sugar free zone’ at the fixture, merchandising by format.