Nescafé Original is set to make a return to TV screens in January.

In a £4m marketing campaign to “brighten up people’s mornings”, it will be highlighting how the brand can help get consumers off to the best possible start to the day. Nescafé Original will also have a “good morning” label on its products during the four weeks of the campaign.

The brand will also be sponsoring Magic FM’s breakfast show from January 1, 2013

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