Brancott Estate is to add a new light Sauvignon Blanc to its portfolio. Flight, with a lower abv of 9%, will be available to the off trade later this autumn. The new launch will be supported by in-store POS, digital activity and sampling.
Pernod Ricard UK head of marketing Lucy Bearman said: “Brancott Estate Flight has been carefully developed to offer consumers a light and fresh wine style that still delivers a premium Sauvignon Blanc experience.
“We will be supporting the launch with a 360 integrated marketing campaign to ensure that fans of Sauvignon Blanc and loyalists of the brand are aware of our pioneering new addition.”
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