Boost is launching its Protein Boost drink in a non price marked pack.
Al Gunn, sales director at Boost said: “Having seen a huge demand for our price marked protein products, we felt now was the time to offer our customers a plain pack version to give them more flexibility.”
Protein Boost is available in chocolate and strawberry flavours, with each bottle containing 20g of protein, no fat and no added sugar. The range is also gluten free and has less than 150 calories.
Boost is supporting the Protein Boost brand with POS material and other marketing support including outdoor advertising, PR and a dedicated consumer campaign called #MyNextSteps.
Protein Boost is sold in 310ml individual plastic bottles (rrp £1.29) and available in case of eight bottles.