Boost Drinks has unveiled its latest energy drink, Cherry Burst.
Cherry Burst is available to retailers from mid June in cases of 24 in a 250ml can format pricemarked at 49p. Like the rest of the Boost range, Cherry Burst will not be sold in supermarkets.
The launch of the new energy drink is supported by pos, merchandising, advertising and social media activity.
Al Gunn, sales director, said: “New product development is a key part of our ‘Champion Of The Independents’ commitment. Our 250ml can flavoured energy SKUs are already enjoying a 45% year on year increase in orders in terms of volume and Cherry Burst is expected to add further momentum to sales.”