Bonds of London has unveiled new-look packaging for its 3-for-£1 range.
The new range replaces the confectioner’s old 39p range and marks another packaging revamp following on from the companies redesign of its Sweet Shop range of sharing bags in 2015.
The new packaging has a larger window to entice customers and improve shelf presence. The range offers eight flavours, including old favourites such as Milk Bottles, Gummy Mushrooms and Peach Rings. The refreshed pack designs also allow for the retailer to sell individual bags at a price point suitable for them ranging from 39p – 42p.
Vishal Madhu, founder and owner of Innovative Bites, which owns Bonds of London, said: “We are incredibly excited to launch our new-look packaging and to showcase it as part of the new 3-for-£1 range which was totally designed in house by the Bonds highly regarded Innovation team.”
“After close consultation with our existing customer base, we decided it was time to implement change and refresh the Bonds of London product range. We’re confident the reinvigorated packaging style and innovative new flavours will hold big appeal to customers, both old and new.
“We have seen an increasing demand for our small bag lines and I have no doubt that this new range will soon become our no.1 sellers within that category.”