Licenced and branded confectionery provider Bon Bon Buddies is expanding its own-brand Brain Blasterz confectionery range, adding four new sour products.
Available to purchase from October 3, the new additions are: a surprise egg filled with sour candy and surprises (10g, rrp 89p); a collectable Sour Brainz Mini Tins filled with sour candy (22g, rrp £1); an Oozing Brain Gum in a brain dispenser (30g (15 x 2g), rrp £1); and a collectable Hard Candy Coin Bank (144g, rrp £2.69) consisting of seven fruity flavours and triple the amount of sweets than the standard Hard Candy tub.
Justin Thomas, managing director of south Wales-based Bon Bon Buddies, said: “Our Brain Blasterz range has amassed a huge following of sour sweet lovers in a number of countries, and we can’t wait to see how consumers will react to the new additions to the range.
“At Bon Bon Buddies, licensing makes up around 80% of our business, and has seen us work with global brands such as Universal Studios and Warner Brothers. But we’re incredibly proud of our own-brand products and make it a priority to continue investing in our own sweet ranges.
“Our Brain Blasterz brand has grown from strength-to-strength since its launch five years ago, and in the last year alone, sales have increased by 40% in the UK, which is a fantastic achievement for a brand that we’ve put our heart and soul into.
“Creating new and exciting products to pique the interests of consumers is always at the top of our list, and we feel that the new additions to the Brain Blasterz range will not only present a new and fresh tongue-tingling experience for loyal fans, but will definitely excite and delight those wanting to try something different.”