Hooch has expanded its range in time for summer with the launch of Blue Hooch.
The 440ml cans are available as individual SKUs and in the new Hooch eight-pack, which includes the line-up of Hooch Lemon, Pink Hooch, and Orange Hooch.
Alongside the launch of Blue Hooch, new 440ml Orange Hooch cans have also been unveiled.
Blue and Orange Hooch 440ml cans are available via JW Filshill and United Wholesale Grocers, and the Mixed Packs are also available through United Wholesale Grocers.
Charlie Leaver, head of brand at Global Brands said: “We’re thrilled to share the release of Blue Hooch ahead of summer. Combining a household name with the leading flavour in traditional RTDs was just a matter of time, and is sure to boost interest in the category in both on trade and off trade premises.
“The Hooch Mixed Packs are an exciting development, incorporating our all-new Orange Hooch and Blue Hooch cans, and capitalising on the sharing occasions and get-togethers that Hooch is synonymous with.”