Blue Dragon has introduced a £2.5m integrated marketing campaign to celebrate the Chinese New Year. The campaign includes an on-pack promotion that offers consumers the opportunity to win an Oriental banquet prepared by chef Jeremy Pang in their own home. tel: 01942 267 090
Inspiring the convenience community
Diageo has launched alcohol-free Guinness 0.0.
Tea and coffee sales have both been accelerated by lockdown, and there are numerous opportunities for the convenience channel to exploit this further.
Diageo is launching two new premix cocktails to the off-trade channel.
Häagen-Dazs is to launch a super indulgent chocolate nut range for the festive season.
Spar has redesigned its own label premium gin range with a new Rhubarb and Ginger variant launched into stores.
Vaping brand SnowPlus has launched two product ranges into the UK market.
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