Mars Mix is the latest bitesize offering from Mars Chocolate. Comprising milk chocolate coated soft nougat and caramel balls, single bags (rrp 56p) and pouches (rrp £2.09) will be available from May.
Bitesize chocolate has seen 40% growth over the last four years, with over a quarter of bitesize category sales coming from innovation in 2012. The Mars brand will receive a total of £9m media spend this year.
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