Big Bear Confectionery is to support its major confectionery brands with a £500,000 marketing programme.

Focusing on XXX Mints, Paynes Poppets, Just Brazils and Fox’s Glacier Mints, the programme will include new pack designs, range extensions and a new children’s confectionery range, set to hit the shelves in April.

Launches will be supported by digital and social media activity as well as sponsorship, on-pack promotions, competitions and advertising.

The 2015 campaign will introduce a new generation to old favourites and meet current demand for value sharing packs, small gifts and ‘just for me’ mini packs, Ross Stanley, head of trade marketing at Big Bear said.

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