Bidfood has launched Better 4 Me, a new dessert range that caters for the health-conscious consumer and the increasing demand for vegan and free-from food options.

The consumer trend for alternative diets is on the up. In fact, an estimated 542,000 people in the UK are now following a vegan diet, and the trend for free-from is continuing to grow (54% of the population bought a free-from product in the first three months of 2017, Kantar Worldpanel (April 2017), Inflation continues as ‘free from’ booms).

Better 4 Me features a selection of desserts under 300 calories (per portion), a range of vegan tarts and a gluten free Chocolate & Olive Oil Cake, to satisfy diners who want to make healthy lifestyle choices but don’t want to miss out on an occasional treat.

Offering the indulgence you would expect from a premium dessert, but without the high calorie count, highlights from the less than 300 calorie range include Lemon & Raspberry Ginger Crunch, Chocolate & Berry Truffle Torte and Chocolate Orange Mousse Cake.

The tempting selection also includes Vegan Coconut & Chocolate Tart, Vegan Apple & Plum Tart and a decadent gluten free Chocolate & Olive Oil Cake with almonds. The addition of olive oil gives it a soft texture.

Rachel Cook, category manager at Bidfood, said: “All too often we hear about operators missing out on potential ‘pudding profits’ as they’re not tailoring their menus to meet the changing needs of consumers.

“Over the past few years we’ve seen a surge in demand for ‘healthier’ and free-from dessert options. Consumers are increasingly aware of their health and their food choices, but at the same time they don’t want to miss out on an occasional treat.

“The Better 4 Me dessert range answers this need. It offers consumers an indulgent treat but with the added benefit of being inclusive for all, regardless of lifestyle choice.”

The Better 4 Me Dessert range from Bidfood is available now from or by calling 01494 555 900. All desserts in the range are available frozen and in pre-cut portions.