Bestway Cash & Carry’s own label brand Best-in is targeting cash-conscious shoppers with a pricemarked 100g milk chocolate bar. The bar’s economy price of 50p will enable retailers to make a 37.8% margin when they buy a 10-bar box at £2.59. “This new chocolate bar gives a real choice against the big brands at a very attractive price,” states Best-in product manager Nick Brown.

rrp: 50p
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