Bassetts Jelly Babies has increased its sweet bag range with the addition of Berry Mix.
Available now, in 190g packs priced at £1.52 rrp, the new bag contains Jelly Babies characters in blackcurrant, raspberry and strawberry flavours. Berry Mix also contains fruit juice and is made with natural colours and flavours.
Elizabeth Huelsmann, senior brand manager for bagged candy at Mondelez International said: “We often hear of our consumers identifying their favourite flavours and we are delighted to launch a bag of just Berry flavours. Ideal for sharing, this new line extension will appeal to a wider spectrum of consumers, particularly young families.”