Family run, UK based brand Lovely Fodder Ltd is pouring its efforts into the growing health and wellbeing market with the launch of two new drinks ranges, Benefit Drinks and Benefit Shakes. 

Benefit Shakes (rrp £2.50), the almond “milk” based fruit shakes, are a new category of chilled, not from concentrate almond milk and fruit shakes blended with key vitamins (A, C, and E).

Meeting the demand for multifunctional, on the go products, Benefit Shakes are non-dairy, low fat, and vitamin enriched, with a high almond content and the added benefit of being one of your five-a-day. This chilled range is available in 250ml PET bottles designed especially for the on-the-go consumer.

The range includes: Mango, Goji & Lime, Sour Cherry, Blueberry and Acai, and Strawberry.

Benefit Drinks are a range of fruit and vegetable juices enriched with vitamins A, C and E and provide 100% of the recommended intake in each one litre carton.

The range includes: Cleanse100% prune juice, Vitality beetroot juice, Enrich carrot juice (1 litre, rrp £2.79) and Pure NFC Squeezed Prune juice with vitamins A, C & E. (750ml, rrp £3.50).

Gavin Cox, founder of Lovely Fodder Ltd, said: “We identified a clear opportunity in the market to meet a growing consumer need, across both dairy and non-dairy offerings, which we are confident has been met by the Benefit brand. Consumers want a balanced diet and are seeking products that are healthy, have functional benefits, but that still taste good – this is at the very core of our new product development. We aim to deliver a true benefit to health conscious consumers seeking lower calorie, low fat, non-dairy indulgence in a delicious, guilt-free and convenient way.”

Benefit Shakes are available in cases of 8 x 250ml PET bottles and Benefit Drinks in 12 x 1litre cases:

For more information on the Benefit brands or to find out how to become a stockist contact Gavin Cox or visit /