Following the huge success of its Cookie Cores range, Ben & Jerry’s is introducing a new ‘Wich range.
On shelf from March, the NPD sand’Wiches two of Ben & Jerry’s best loved ice cream flavours - Cookie Dough and Chocolate Fudge Brownie - between two soft baked cookies. The new format taps into the growing trend towards snacking, presenting retailers with an increased sales opportunity by extending the Ben & Jerry’s portfolio into handheld format to unlock the on the go consumption.
The new range comprises of individually wrapped ‘Wich (rrp £2.49); Cookie Dough ‘Wich multipack (rrp £4.19), giving consumers three ‘Wiches to enjoy; Son of a ‘Wich (rrp £4.99), eight mini ‘Wiches in a share-pack and Cookie Dough S’Wich up (rrp £4.99), cookies and ice cream in a tub.
Ben & Jerry’s brand manager Alessandra Salvo said: “We’ve consciously coupled soft-baked cookies with much loved Ben & Jerry’s flavours, to offer consumers a euphoric ice cream experience that can be enjoyed any ‘Wich way – whether at home or on the go!”