The UK’s number one healthy biscuit (The Nielsen Company, Total Value MAT to w/e 28.01.17) is adding another duo to its range - Crunch Chocolate Hazelnut.
Available now, the new variant (rrp £2.79 per 253g pack of five, 8 in a case) contains two crunchy wholegrain cereal biscuits with a chocolate an dhazelnut filling.
Since launch, belVita Breakfast has lead the segment by expanding into new formats that satisfy consumer need states and is now worth £79 million (The Nielsen Company, Total Value MAT 24.12.2016), currently showing +11 per cent growth (The Nielsen Company, Total Value MAT 24.12.2016). T
Daniel Kessler, senior brand manager for belVita, said: “Mondelēz International is committed to investment in NPD and each new product has a distinct purpose to bring new consumers to the belVita brand. belVita Duo Crunch Chocolate Hazelnut is the next step in this journey with a new taste and textural experience.
“From other belVita platforms we have in the UK, chocolate is the most popular flavour so we were keen to introduce it into the Duo Crunch range. This flavour is the number one SKU in our Duo Crunch range in France so we’re confident that it’s going to be a hit in the UK as well - for retailers and consumers alike.”