Wine brand Bella Vie has unveiled a new on-pack promotion that will offer 168,000 free manicures to shoppers.

The promotion will be activated across the impulse channel through a bottle collar mechanic.

To claim their free manicure, consumers will need to visit and enter their personal details and the unique reference number found on the inside of the bottle collar. After that it is a simple matter of finding a participating salon and booking an appointment.

Bella Vie was launched by Treasury Wine Estates in March 2011 and is aimed specifically at 19-24 year old females. It is available in Zinfandel Rosé and Pinot Grigio, with the Zinfandel Rosé also available in 187ml.