Bebeto has gone big for Christmas 2022 with the launch of the 1kg Bebeto Sweet Shop.
Each halal certified Bebeto Sweet Shop holds two 500g bags of the brand’s most popular Gummy Mix (yellow side) and Fizzy Gummy Mix (blue side) shapes, in mixed fruity flavours (RRP £5).
Andy Walvin, UK sales manager at Kervan Gida UK Ltd, said: “Shoppers love to trade up to bigger packs to enjoy with loved ones over the festive season. In fact seasonal packs drove volume growth of 8.8% last year so there’s some sweet sales to be made with larger pack sizes, this time of year.
“Whilst HFSS and the rising cost of living threaten the rate of growth this season, we know confectionery will remain an important part of consumers’ celebrations. Our advice for retailers is to stock up on new Bebeto Sweet Shop and promote seasonal lines through key messaging in shop windows and via social media, plus give key space in the confectionery aisle to sharing bags, multipacks, and themed SKUs. Ensure the display is clean and shoppable and segmented into occasions, perfect for ‘get togethers’ and perfect for gifting.”