BAT has unveiled a new capsule variant of its Pall Mall brand. Pall Mall ‘Click On’ is the first capsule cigarette to enter the value tobacco segment, BAT claims. A small mentholated capsule embedded within the filter allows smokers to ‘click’ the capsule in the filter to release a burst of liquid that delivers a fresh taste. It will be available from February 6 in Kingsize 19s with a launch price of £5.33, before moving to a £5.47 rrp.
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