British American Tobacco (BAT) has made further in-roads into the capsule cigarette market with the launch of Vogue Perle Capsule. Unlike other capsule cigarettes, which deliver a fresh menthol taste when the filter capsule is squeezed, Vogue Perle Capsule delivers a spearmint flavoured burst.
The move would also accelerate the growth of the Vogue family, and meet adult smokers’ desire for continued innovation within the category BAT said.
Capsule cigarettes have already generated 20mn sticks of volume sales in the UK to date this year and the category continues to grow it added.
Vogue Perle Capsule will contain the same smooth 7mg blend as Vogue Perle, and will replace Vogue Perle Bronze in distribution from July. It will be available in a 20s pack and supported with promotional deals through selected distributors.
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