Barefoot Wine & Bubbly is launching Barefoot Pink Pinot Grigio to help drive value in the rosé category.
Currently, Pinot Grigio rosé is the second biggest varietal in the rosé category, whilst the Barefoot brand is the biggest contributor of growth to the wine category as a whole and is doing so at a higher than average price point (Nielsen Off Trade Total Wine MAT by Value 13.08.16).
Available now, Barefoot’s new Pink Pinot Grigio (RRP £6.99) aims to continue this trend of adding value by making this varietal more relevant to a younger demographic.
New Barefoot Pink Pinot Grigio (11.5% ABV) has crisp and fruity flavours of tart apple, peach and raspberry. It is a drier styled rosé but with the fruit forward flavour that is consistent with the Barefoot brand.