Baileys has announced the launch of dairy-free Baileys Almande to capitalise on growing demand for dairy-free products.
Available now, the new sku (13% ABV) is suitable for vegans and contains a blend of sweet almond oil and almond essence with vanilla extract.
Laura Pearce, marketing director for Baileys Europe, said: “Baileys Almande offers customers who buy into the free-from category and existing customers looking to try something new, the opportunity to truly indulge under the strength of the Baileys name.
“In turn, retailers can really capitalise on this, and we expect it will be a huge success following an initial trial in Whole Foods and The Goodness Project before Christmas, which saw the product sell out in less than two months across GB, exceeding all expectations.”
The new Almande bottle features the signature Baileys design and the range is being supported by a six-figure marketing investment and a targeted digital campaign.
Rolling out across grocery, convenience, impulse and wholesale now, Baileys Almande is sold in 70cl bottles (rrp £20).