Bahlsen has announced the launch of its new PiCK UP! Minis.

Made up of a thick slab of chocolate sandwiched between two crisp biscuits, the new PiCK UP! Minis offering is set to bring incremental sales to the family biscuits segment.

Available to purchase in packs of ten (rrp £1.29), the biscuits come in two flavours; Milk Chocolate and new flavour Choco & Milk with a milk cream core inside the chocolate.

This launch capitalises on the success of Bahlsen’s existing PiCK UP! range which is currently a £4.8m brand (growing +11%) with a penetration of 4%. 

Jonathan Duffin, General Manager of Bahlsen comments: “Our PiCK UP! brand has impressively grown in a short space of time since launching in 2014. Last year alone, more than 79,000 incremental households bought PiCK UP! and our new PiCK UP! Minis launch is set to increase this figure. We are excited to introduce this new range into the family biscuits segment, and to provide an offering for the whole family that is convenient, delicious and at a price point that meets their needs.”

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