Bahlsen, the family run biscuit company, has announced the launch of a new price marked Mini Bag range including Choco Leibniz, Messino, Waffle and Zoo variants, into convenience stores.
Bahlsen’s PMP Mini Bag range capitalises on the growing trend for on-the-go snacking and meets the requirement for convenient pack sizes within the category - with only 7% of biscuits are currently sold in formats suitable to consume on the move.
Each format contains a miniature versions of Bahlsen’s biscuits and carry a £1 price mark, prominently displayed on pack. Research has shown that consumers are 29% more likely to purchase price marked biscuits from convenience retailers than non-price marked.
Julien Lacrampe, Trade Marketing Manager of Bahlsen said: “We noticed a real gap in the market when it comes to delicious snacks on-the-go. Our Mini-Bags offer consumers the same tasty biscuits, but in a convenient and on-the-go format that suits their ever changing needs. Including some of our most iconic biscuits, consumer can rest assured that they do not need to compromise on quality at the on-the-go occasion.”
Choco Leibniz Mini, Waffles Mini Milk and Messino Minis will also be stocked in Tesco, joining the current listing of Zoo Original, in a non PMP format.
Bahlsen’s new Mini-Bags PMP are available as 100-120g pack sizes from leading wholesalers and convenience retailers including Booker, Bestway, P&H, Teatime Tasties, Dhamecha and Nisa.