Aviko is extending its convenience range with the introduction of new Cream & Cheese Potato Gratin.
The UK Gratin market is currently worth £3.3million and is growing at 38% year on year (Gratin category – UK Retail - Kantar 2017). The vast majority of sales go through the grocery channel where the category is dominated by private label.
Shah Khan, marketing manager, Aviko UK & Ireland, said: “Aviko is quickly becoming an established and much-loved brand in convenience retail. Retailers and shoppers love the quality and taste of our potato products and we are excited to bring another new addition to our line-up. The new Gratin answers the need for consumers wanting to re-create the restaurant experience at home throughout the week and we are confident our Cream & Cheese Gratin is going to quickly become a best-seller just like it is in foodservice.”
“We’ve worked hard to ensure we offer retailers a great product in the right case size with a good margin. Shoppers also get a high quality and great tasting product that is the perfect complement to a variety of dishes which will help make their meal times more special. It really is a win-win and we encourage retailers to stock up to take full advantage of the opportunity and meet shopper demand.”
Launching in July, the new Cream & Cheese Potato Gratin has an RRP of 99p. Each 150g pack contains two individually wrapped portions of gratin offering the perfect size and convenience for one and two person households. The range is gluten free and suitable for vegetarians. Available in cases of 8 through all leading wholesalers including DWF, Consort, Hunts and JB Foods.