Atkins has unveiled Atkins LIFT which helps to repair and rebuild lean muscle mass with low sugar and carbs and no gluten, maltitol, erythritol or palm oil.

The snack is available in Chocolate Almond, Chocolate Chip Cookie Dough and Peanut Caramel. Due to the minimal sugar content, Lift bars allow for steady and consistent energy release.

With 17g of protein and as little as 3.3g of impact carbohydrates in each serving, the bars provide high quality protein with no added sugar. The new Atkins Lift range is perfect for those living a low carb lifestyle or those that want a high protein intake after hitting the gym, without all the sugar usually found in sports bars.

Mia Gambrell, brand manager for Atkins Lift, said: “We’re very proud to be able to launch a new protein bar into the growing Sport Nutrition market, which offers fewer impact carbs and less sugar, providing a steady energy source for an increasing number of athletes who are looking for a lower carb way to support their workout.”

The development of the LiftT range has been influenced by a growing trend for low carb nutrition in athletes, along with an increasing body of research which suggests that athletes who follow a low carb approach can train harder, perform longer, and recover faster. Those living an active low carb life, will find their body switches to burning fat for fuel instead of carbs.

The Atkins Lift range is available now to purchase online from buyatkins.co.uk (RRP £1.99 per bar).

For trade enquiries contact 0161 766 6225 or svalentine@atkins.com