Aqua Pura has announced it will continue its partnership with the Betfred Super League into 2018, as the rugby league’s official water supplier.
Last year, Aqua Pura kept players hydrated during training sessions and at games throughout the season. The brand, which sources its water from the Eden Valley in Cumbria, kicked off the 2018 season at the Rugby Football League launch on January 25.
Held at the John Smith Stadium in Huddersfield, players from teams such as Wigan Warriors, Huddersfield Giants and Leeds Rhinos took part in activities and enjoyed water from the Aqua Pura hydration stations. This year, Aqua Pura will provide product samples to participating teams for both training and match purposes.
Reaching more than 3.4 million consumers in 2017, Aqua Pura will also continue its partnership with the Great Run and Great Swim series later this year. The brand will provide sampling at 42 events throughout 2018.
The Aqua Pura range is available to independent retailers (rrp £4 for 24 x 500ml pack).