Aqua Pura is getting in the pink with an increased sponsorship of Cancer Research UK’s Race for Life.

As well as giving away over 650,000 pink bottles of waterat the actual events which begin in May, the brand is also running an on pack promotion on 10 million bottles to drive awareness offering consumers the chance to win a camper van. Entrants to Race for Life events will also have the exclusive opportunity to win one of eight family camper van holidays. Support will include a fully integrated digital campaign, new website and web app.