Maxxium UK has brought out Jim Beam Apple, designed to recruit new consumers into the US whiskey sector.
The drink, which blends the taste of crisp, green apples with Kentucky Straight Bourbon Whiskey, is recommended served with tonic over ice.
Flavours - such as Jim Beam Honey and Red Stag - have fuelled growth for the Jim Beam brand, which has grown 53.5% in volume sales over the past four years, according to Nielsen.
Marketing controller for imported whiskey, Janice McIntosh, said: “Jim Beam Apple is a fresh twist on our delicious bourbon that has been made with pride by the Beam family for 220 years.”
The 70cl Jim Beam Apple (rrp £19.70) will be available to the off trade from May.