Premier Foods is revealing a new American inspired ‘sticky’ cooking sauces range.
The Homepride All American Sticky sauces range comes in four flavours: Texan BBQ, Hickory Smoked Maple, Smoky Cajun and Chipotle Chilli.
The sauces - available in a pouch format (rrp £1.69) - are set to drive incremental sales to the category with new and modern flavours that respond to the growing popularity of American cuisine in the UK.
Homepride Premier Foods marketing controller Andy Smith said: “American cuisine has seen huge growth in the UK restaurant sector – rising in popularity by 35% in the last five years – with no slowdown in sight. It therefore made absolute sense to enable shoppers to re-create their favourites at home, and we’ve seen clear demand for this range in the excitement that consumers showed for the new Homepride sticky sauces range during product testing and research.
“Chicken is a popular choice for UK families and the new range allows the meat to retain its moisture, creating flavoursome and delicious American-style sticky coated dishes that will delight at the dinner table. Our new pouch format also makes it possible to squeeze out every sticky, last drop and evenly coat the chicken to maximise flavour.”
All flavours in the new range are low in fat, free from artificial colours and preservatives and are compliant with FSA 2017 salt targets.