Rice snack pots are the latest innovation from Premier Foods’ Ambrosia brand. Products are available in 190g pots (rrp: 65p) and 120g pots priced at 45p. There are also Light Rice 115g pots retailing at 49p, and 500g sharing pots (rrp: £1.39). The range will be supported by a £10m marketing campaign, including TV advertising, which will hit screens in May.

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