Bear Nibbles has launched new packaging across its Alphabites cereals range to maximise standout on shelf.

The new design brings the Bear brand to life by turning the whole box into a bear - complete with popped up ears, pop out arms and a pom pom tail, designed to drive recall with parents and children alike.

The bold new packaging also features a clearer focus on the brand’s nutritional credentials, with key product messages of ‘no refined sugar’, ‘no added salt’ and ‘just six simple ingredients’ prominently called out on pack under its core brand promise of ‘no added nonsense’.

Bear Alphabites are available in two variants; Multigrain and Cocoa Multigrain and contain just six ingredients including; barley, oats, wheat, corn and rice and coconut blossom nectar. Bear Alphabites is the only children’s cereal with no refined sugar, salt, artificial colours or flavours and is available at all major supermarkets at a price point of £2.69 (375g).