Allied Bakeries has price-marked its Kingsmill Little Big Loaf and roll ranges.

Kingsmill Soft White, Tasty Wholemeal, 50/50 rolls, Kingsmill Little Big Loaf Soft White and Tasty Wholemeal are priced at 89p, while Kingsmill Little Big Loaf Seeded are priced at 99p. 

Allied Bakeries category director Guy Shepherd said: “Price-marked packs allow the retailer to reassure their shoppers that a product is value for money, and as a result means they are more likely to purchase.  By introducing these packs to the Kingsmill range, we hope to help retailers boost both their bakery sales and general sales, as bread shoppers in particular generate a higher average basket spend.”

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