Air Wick has launched an plug-in fragrance which provides five times more scent control. 

The new product has a dial which can be turned turn up or down for 30% more or less fragrance intensity.

The electrical plug is available in stores now in the Life Scents range of fragrances. In 2016, Air Wick is expanding the Life Scents offering to three new fragrances: Linen in the Air,  a blend of crisp linen, green apple and fresh air; Sweet Lavender Day, a bloom of lavender petals, red currant and spun sugar; and Spring Forest Walk, an infusion of dewy leaves, blackberry and wild rosemary

RB UK marketing director Jerome Lemaire said: “Consumer insight has told us that users are seeking the ability to better control fragrance intensity in their homes. In 2015 we revolutionised the category by delivering a more true to life multidimensional fragrance experience with the Life Scents range. We are confident that we will continue to transform the category and drive footfall to the Air Care aisle as this new breakthrough innovation will provide users with the most adjustable and personalised fragrance experience they desire.”

The launch will be supported with a £1.5m marketing campaign across TV and digital.

Starter kits of the new electrical plug-in will be available at £7.00 rrp in Life Scents fragrances of Summer Delights and three new additions of Linen in the Air, Sweet Lavender Day and Spring Forest Walk.



[1] Nielsen data, latest MAT ending 12.12.2015

[2] Linen and Lavender are top selling fragrances in Liquid Electrical according to Nielsen data MAT ending 12.12.2015

[3] MRRP is a recommended retail price only. Retail pricing and ranging decisions are at the sole discretion of the retailer.