Lactalis Nestlé, the UK fresh dairy products venture, has launched Aero Heavenly – a new mousse in a large, shareable pot, which bids to innovate and boost the chilled desserts category (Kantar Worldpanel Usage, 52 w/e Oct 16).
Aimed at adults, Aero Heavenly combines fluffy mousse, swirls of caramel sauce and chopped nuts. The latest offering from Lactalis Nestlé responds to significant growth in consumer interest surrounding treats for after-dinner sharing (Kantar Worldpanel Usage, 52 w/e Oct 16).
Aero Heavenly (rrp £1.79 per 170g single pot) is available now in two flavours – milk chocolate and salted caramel – with each 170g pot offering three servings. The sharing nature of the product capitalises on the ever-popular evening sharing occasion, which is gathering pace within the indulgence category (Kantar Worldpanel Usage, 52 w/e Oct 16).
Francois Boulard, senior brand manager at Lactalis Nestlé Chilled Dairy, explains: “The evening sharing occasion is becoming hugely popular as more consumers look to treat themselves after dinner. We want to ensure our varied product range responds to this need and brings something truly revolutionary to the chilled desserts aisle. There is a clear gap in the market for a new and exciting treat for the evening occasion - one which we aim to fill with Aero Heavenly. With its unique combination of ingredients, we hope this new offering will strengthen our current chilled desserts portfolio and add tremendous value to the category as a whole, offering truly indulgent taste satisfaction for shoppers.”