Epic, the American-style brand, has launched giant sharing tubs of popcorn.
Sweet & Salty, Cotton Candy and Smokin’ Hot Chilli Popcorn will be available from August (rrp £3 per 150g, cases of six).
The product is aimed at the ‘big night in’ market, affiliated with the rise of home streaming channels such as Netflix and Amazon Prime, as more families opt to watch movies from the comfort of their own home and buy in snacking food as the perfect accompaniment.
Jason Beaumont, Director at PWBrands, said: “We have spent time developing three fun flavours, that nod to current trends, to be enjoyed as popcorn should be – straight from the bucket. We are tapping into the trend for all things American with big flavours and big, sharer sized-snacking food. Epic Popcorn is positioned as a fun family purchase to tuck into during home movie nights.”