Activia is highlighting the importance of digestive wellbeing with its new ‘It starts inside’ campaign.
The campaign is backed by a £3million-investment and will include new TV ads, digital, out-of-home and in-store activation. In addition, Activia has created 10 different short clips to target various consumer groups on Facebook, such as young professional couples and juggling couples.
Ceyda Tort Turgay, senior brand manager for Activia, said: “We believe that feeling good in our own skin starts from the inside, and digestive wellbeing plays a big part in this. As many consumers are trying to get back on track in terms of their eating habits in January, they don’t want to have to overly restrict themselves and compromise on taste and enjoyment. Activia offers a great choice for these occasions: all of our products combine a creamy consistency and delicious taste with the brand’s exclusive yogurt cultures as well as calcium, which supports the normal function of the digestive enzymes.
“The new campaign speaks to consumers just as they are embracing the ‘New Year, New You’-mindset, raising brand awareness and reminding shoppers that Activia can be a delicious element of a healthy, balanced diet. We recommend that retailers stock up now to meet increased demand.”