Cuckoo Bircher Muesli has rebranded its packaging and resized its pots to tap into growing demand for convenient on-the-go products.

The muesli brand’s pots are now available in 150g packs and all packaging which falls under the Cuckoo brand has been revamped with brighter colours and a bolder design to increase consumer appeal.

To coincide, Cuckoo has also secured distribution with Bidvest 3663, a corporate catering service.

Cuckoo retails in a range of five editions, including Elderflower & Cranberry, Choco Sour Cherry and Mango & Coconut. The convenient, single-serve Cuckoo pots are designed to be enjoyed at any time, not just for breakfast.

Cuckoo co-founders Lucy Wright and Anna Mackenzie said: “We are delighted about our exciting rebrand that ensures our products have greater brand presence on the shelf, while highlighting the quality ingredients that go into every pot. And the new pack size means that Cuckoo is more convenient than ever for consumers to enjoy while they are on the move.”