Parfetts Cash and Carry has teamed up with retail and catering equipment supplier Shop-Equip to launch a new reward scheme to customers.

The partnership offers all Parfetts’ customers the opportunity to obtain a wide range of equipment including display refrigeration, modular shelving, point of sale counters and cash control items for free.

Customers of any Parfetts’ depot will earn investment points on a large range of purchases between May 11 and August 22. The range of qualifying products, all at normal cash and carry prices, will change every three weeks and many will also be on promotion. The investment points can be exchanged for items of equipment from Shop-Equip’s extensive range to help improve and develop premises.

A number of suppliers including Heineken, Molson Coors, Carlsberg, JTI, Diageo and Unilever have already signed up as branded sponsors. The reward scheme will be supported in all Parfetts’ depots, each of which will have a display of equipment available and qualifying products.

Lee Noble, director of Shop-Equip, said: “The new reward scheme from Parfetts is the easy and cost effective way to improve premises, I believe it is a great way for Parfetts to reward their regular customers with relevant, quality display fixtures and fittings for their premises which will ultimately help drive footfall and increase in-store spend.”