Mace wholesaler Palmer & Harvey is ready to offer retailers more detailed and relevant
planograms than ever before.
Last year, along with the introduction of its latest fascia design, P&H developed new planograms for selected categories with retail software specialists JDA International. According to P&H retail services marketing manager Mark Dallinson, those adopting the new systems saw an increase in sales of up to 30%.
Dallinson explained: "This really is the latest technology, not only does it take into account the top-selling lines in each category but it also looks at local and regional demographics so a planogram can now be tailored to a retailer's individual store."