Nisa is to roll out an own brand fuel offer thanks to a new partnership with fuel supplier Greenergy.
The deal, which will see the Nisa brand appear on pole signs and canopies, will allow Nisa members to better compete in the price conscious marketplace, and build brand awareness in a sector where previously Nisa “wasn’t well represented,” retail development director Raj Krishan said.
“Many of our retail members operate petrol stations with onsite stores and so we’re delighted to be able to support these members by extending our offering from the store to the forecourt,” Krishan added.
“Through this exciting partnership with Greenergy, we’re now able to offer our members fuel supply under a choice of forecourt brands, including the Nisa and Loco symbol, with the operating efficiencies and high service levels for which Greenergy is renowned.
“We envisage this development being very successful and have already experienced great interest from operators,” he said.
Greenergy supplies in excess of 10 billion litres of petrol, diesel and biofuel annually – more than one quarter of the road fuel sold in Britain.