With Amazon Prime Day now in full swing, PayPoint is offering customers the opportunity to get free cash for first-time users of the Amazon Top Up service.

PayPoint is offering customers £10 extra free on Amazon Top Ups of £40 or more in any of PayPoint’s 29,000 stores up and down the country.

Customers can either request a top up barcode through their Amazon app which they can present at any PayPoint store and pay in cash to update their Amazon Gift Card balance. Or, they can request a top up amount at the till to get a unique code printed on their receipts to redeem online.

Prime Day launched at midday today (July 16) and runs until midnight on July 17.

It offers shoppers with an Amazon Prime account huge savings across a wide range of categories from electronics to toys and clothes, including up to 30% on key branded food and drink lines plus ambient groceries and household goods.

There will also be thousands of ‘Lightning Deals’ - products available at a discount, in limited quantities, for a matter of hours - introduced throughout the sale, with new deals becoming available as often as every five minutes.

For the first time, Prime members will also be able to enjoy savings at their local Whole Foods Market stores.