Parfetts has opened a huge new depot in Southampton to serve the south

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Noel and Guy

Parfetts has this week opened a 113,000 sq.ft. depot in Southampton.

The newly built building has created over 100 jobs and will drive Parfetts’ push towards £1bn turnover and 2,000 fascia members.

The Hedge End site is the first new cash and carry in the region for 25 years, serving retailers from the South Coast to Greater London. It is already attracting strong interest from independents, including Bristol’s first Go Local store, which launched earlier this summer.

The launch period, running until 13 September, features a host of supplier-led special offers, giving retailers the chance to secure leading brands at market-beating prices. Parfetts’ focus on value, service and promotional support is expected to accelerate sign-ups across the south.

Guy Swindell (above right), joint managing director of Parfetts, said: “Southampton marks the next phase of our accelerated growth strategy. We’re committed to bringing great value, strong promotions and award-winning service to more independent retailers than ever before. We’re pushing hard to bring the model to retailers across the UK and help them thrive in a tough economy.”

The depot supports the Go Local, Go Local Extra, The Local and Shop & Go fascias, “strengthening Parfetts’ national footprint while staying true to its employee-owned model,” it says.

Noel Robinson (above left), joint managing director of Parfetts, added: “Employee ownership means our colleagues share directly in our success. Profits are reinvested to benefit our people and our customers, creating a culture where everyone’s motivated to deliver the very best service. This approach drives growth and ensures we work in true partnership with the retailers we serve.”

The Southampton team is led by depot manager Graham Barton, who brings more than 40 years’ wholesale and retail experience. “We’ve had a great response from customers,” he said. “I’m proud and excited to be part of a company that values transparency, invests in its people and is wholly focused on making a difference for colleagues and customers alike.”