Nisa has signed a deal with UK garden centre chain Dobbies, which is seeking to make more of its new ‘Foodhall’ offer and the growing top-up shopping opportunity in 35 of its stores.
The partnership will enable Dobbies sites to feature a wide range of Nisa-supplied everyday groceries, in addition to unique, local, ‘foodie’ items.
The new range from Nisa will include ambient, fresh, chilled and frozen products, providing customers with “more choice and convenience” and allowing Dobbies to cater for all their needs under one roof, Nisa retail sales director Steve Leach said.
“We’re delighted to partner with Dobbies and look forward to helping them on a journey to establish their Foodhall as a one stop shopping destination, and unlocking the full sales potential of these sites,” he added.
Dobbies head of food, Archie Stewart, said: “Customers are increasingly shopping for less, more often and so we have created a Foodhall offer that caters to this top up shop mission, whilst also maintaining Dobbies uniqueness.
“The Nisa product range has provided Dobbies with a credible breadth of range, while other well-loved brand collaborations such as Booths and Luca’s Ice Cream, and a continued commitment to local suppliers, have helped to differentiate our Foodhalls and enhance the shopping experience”.