Bargain Booze owner Conviviality Retail has launched BB’s Warehouse, a new retail brand and store concept.
The first store opens today (28 July) in Wakefield in the site of a recently-acquired Rhythm and Booze branch, having undergone a major renovation to bring the warehouse concept to life.
“It’s a simple proposition: the more you buy the more you save,” said Conviviality Retail CEO Diana Hunter.
“The concept is unique and allows us to give shoppers unrivalled value, quality and choice. With more than 800 lines, there’s something for everyone and every occasion, from everyday beer or wine favourites to something special that you might be surprised to find on the high street.”
The 400-strong wine range includes entry-level wines with prices starting at £3.99, alongside exclusive quality fine wines and champagnes.
Spirits will feature more than 190 lines and the beer range features more than 200 lines, of which 60% are craft ales, bottled ciders and premium world beers.
The stores will be company owned, although they may be available to franchisees at a later date.
“We’re confident that this concept is going to be a success with shoppers. We’re on the hunt for more sites this year, targeting space around 3,000sq ft that also offers parking,” Hunter added.