Independent Spar retailer Tony Cristofaro has seen his sales rise since his Welsh c-store was refitted last year.
The Spar store, which is located opposite Queen Street Station in Cardiff, has been reformatted to cater for time-poor customers looking for snacks and meals on the go.
Tony has installed a larger food preparation area in-store, dedicated more space to snacking and food to go and added a freshly squeezed orange juice machine.
To help highlight the store’s fresh and food to go credentials, Spar’s Daily Deli branding has also been added to throughout the store.
One of the biggest benefits of the refit has been the introduction of a breakfast baguette to the store’s morning range. The ‘Mighty Breakfast Baguette’ has proved to be massively successful with commuters and become a top 10 best-seller just two weeks after the store’s refit.
Tony said: “The food to go section has been the most impressive thing about the refit and by changing the location of our soft drinks and following Spar’s planograms we’ve managed to increase sales.
”The Spar team have been very helpful, both during and after the refit, and basket spend has now gone up from £4.00 to £4.50, which we are very happy about.”
AF Blakemore Daily Deli development manager Steve Barker added: “Spar Landmark Place has been a really exciting store development for myself and the team. The store has made it its mission to cater for the busy, urban customer, throughout the day, and refitted and reformatted itself to deliver this.
“We think that Landmark Place points the way to where urban convenience is going, and we’re looking to roll its format out to other urban store sites, so to see the strides the store has made since its refit is extremely pleasing.”