Bargain Booze is trialling its first Instant Win promotional campaign in over 500 stores.
Running until 26 February, the in-store campaign will provide customers with a chance of winning a discount of up to £10 off their overall shop.
With guaranteed winners in every store, customers who spend £15 or more will be automatically issued with a voucher at the point of purchase, where each unique code will deduct anything from 25p to £10 off the total spend.
Rachel Sweeney, head of marketing at Bargain Booze owner Conviviality Retail, said: “This is the first time that we’ve run a promotion like this, so it’s great to be trialling it across 500 of our stores.
“What’s more, the promotion provides us with a great opportunity to reward Bargain Booze shoppers, whilst also enabling us to support our franchisees by driving footfall and encouraging increased basket spend in store.”