The National Convenience Show (NCS) has attracted more big-name signings to its line-up, just six weeks before opening for business at Birmingham NEC.

Running from 24-26 April, the NCS offers retailers the chance to meet face-to-face with suppliers, their peers and industry experts to gain valuable insight into market trends and best practice.

The UK’s leading wholesaler, Booker, is returning to the NCS again along with representatives from all four of its symbol groups, who will be available to speak to visitors about how they can work in partnership. In addition, WH Smith Local has also confirmed it’ll be exhibiting at the show and looking to speak to retailers about opportunities to work together to grow their business.

In addition to the exhibitors, the Retailer Hub live theatre will bring a host of relevant, insightful and practical topics to the heart of the show, debated by industry experts and award -winning retailers.

Visitors are already being encouraged to vote for the most promising new initiative at the show with the launch of the Great New Idea via the show website

At the end of the day visitors and exhibitors have the chance to relax over a few drinks and enjoy the entertainment at the exclusive, newly-introduced After Party. Leading TV funny man Dominic Holland will be on hand to provide the laughs, accompanied by an extensive and tasty buffet featuring Chicken Tikka Masala and Lamb Rogan Josh. For visitors or exhibitors wanting to network with colleagues and meet suppliers, tickets are available from at the price of £79.99 each (+VAT).