Thirteen leading figures in the food industry will walk an unexplored route across an extinct volcano straddling the Uganda-Kenya border this January, to raise funds for Farm Africa.

Charles Reed, group managing director of C-Store publisher William Reed, is among the team set to embark on the seven-day trek through thick montane forest, deep gorges and up Mount Elgon’s four peaks.

Along the way, the team will visit Farm Africa projects in both Uganda and Kenya, providing them with the opportunity to see first-hand how the money they raise will positively impact the lives of farming families.

At the start of the trip, they will visit a project helping Ugandan farmers to harvest, process and store orange-fleshed sweet potatoes so they can earn more from their agricultural efforts.

To wrap up their trip, the team will visit the Growing Futures project, which helps young Kenyan farmers build profitable horticulture businesses.


Adam Braithwaite - Dairy Crest

Toby Brinsmead - Vitacress

Mark Given - Sainsbury’s

Keith Irvine - Moy Park

Richard Kennedy - Devenish Nutrition

Richard Macdonald - Farm Africa Chairman

Julian Marks - Barfoots of Botley

Jonathan Neale - Aldi UK

Keith Packer - 2 Sisters Food Group

Charles Reed – William Reed

Tim Smith - Tesco

Andrew Thompson - Booker

Alan Wotton - Oscar Mayer


Along with visiting Farm Africa’s projects, and conquering Elgon’s four summits, the team are aiming to raise over £100,000 in support of Farm Africa’s projects in eastern Africa.

UK Aid Match

Until 14 January 2018, donations in support of the Mount Elgon trek will go to Farm Africa’s Growing Futures appeal. Gifts from UK residents will be doubled by the government through UK Aid Match, meaning gifts will go twice as far.